Our
agency set its campaign budget based on what we wanted to accomplish with the promotion
objective and task method, we believe it is the most rational budget-setting
method. The first step of the method is to define the precise objectives; secondly,
we must establish the tasks that must be achieved to accomplish these objectives; and finally,
to approximate the costs of executing these tasks. The sum of the expenditures
is the recommended/ assumed promotion budget.  The
problem with the objective and task method is that, it is usually hard and
unclear to distinguish which tasks will be achieved from the stated objectives (Kotler
and Armstrong, 2006, p.441).