Assignment: giving all women soft and glowing skin. Pond’s,

Assignment: # 3

NAME                           KAUSTUBH
RAMESH JADHAV

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ROLL                            PGP17173

FACULTY                   DR.
RAMAKRUSHNA PADHY

SUBJECT                     OPERATIONS MANAGEMENT

SECTION                      C

BATCH                         2017-19

 

      I.           
Company: Hindustan Unilever Limited

·        
One of
the largest FMCG company in India.

·        
Subsidiary
of British-Dutch Company “Unilever”, one of the world’s leading suppliers of
refreshment products, Home Care, Food and Personal Care.

·        
Unilever
has 67 percent shareholding in HUL.

·        
Its
products include foods, personal care products, beverages and cleaning agents.

·        
It has more
than 35 brands across 20 different categories.

·        
Headquartered
in Mumbai, Maharashtra, India.

 

   II.           
Brands

·       
Its brand
includes-

ü  Food Brands which includes Lipton, Annapurna, Brooke Bond, Kissan Knorr,
Kwality Walls, Modern brand etc.

ü  Homecare Brands which includes Surf Excel, ActiveWheel, Vim,
Domex, Rin detergent and bleach, etc.

ü  Water Purifier Brand – Puriet.

ü  Personal care Brands which includes Axe, Ponds, Vaseline, Lux,
Pears, Lakme, Liril, Clinic Plus Shampoo, Lifebuoy etc.

 

III.           
Competitors of HUL

·        
Nestle

·        
Procter
& Gamble Company

·        
ITC
Limited

·        
Dabur

·        
Marico

·        
Colgate-Palmolive

·        
L’OREAL

·        
Nirma Ltd

 

IV.           
Positioning Statement of Ponds Cold Cream
(Personal Care-Skin Care)

It
includes-

·        
Target Audience:
Women

·        
Solution
it provides-As a moisturizer

·        
Unique
selling Proposition-Embrace protection to the skin and carry legacy of trusted
care. Moreover, promise of giving all women soft and glowing skin. Pond’s, has been listening to
women’s needs and desires for over 150 years and to deliver new products
customized to their skincare needs.

·        
Competitors
of Ponds- Johnson & Johnson, Nivea, Lakme,
Dabur, Emami, Himalaya Herbals etc.

 

   V.           
Quality Parameters

·        
Viscosity
should be low to allow easy spreading.

·        
Liquefy
at body temperature

·        
Emulsion
type

·        
No side
effects or free from any toxic or mercury content

·        
Moisturizer

·        
Less
greasy

·        
Fragrance

·        
Cleansing

·        
Gives
healthy complexion

 

VI.           
What does company claim about the product?

·        
To help retain
moisture

·        
Prevents
dryness.

·        
It contains
beauty oil which helps to nourishes skin­­

 

VII.           
Pros & Cons

·        
Pros

a)     
Effective
for dry skin

b)     
Can be
used as skin cleanser

c)     
Prevent
cracks

d)     
Restores
skins natural balance

e)     
Cleanses
out dirt and impurities

f)      
Easily
available

g)     
Multipurpose
use

h)     
Affordable

·        
Cons

a)     
Not
suitable for oily skins

 

VIII.           
What customers want?

·        
Soft face

·        
Glowing
face

·        
Fair and
beautiful

·        
Smooth
skin

 

Ponds positioning
statement is in alignment with the functional value it is providing to its
customers However they are also promising fairness to customers but its product
is acting as moisturizer. They should accordingly make changes to positioning
statement so that it reflects.    

HUL promotes quality
policy and have quality assurance team to ensure consistency and
visibility of quality standards, processes and performance indicators.