Prior fruit it rather led to more stringent laws

Prior to the
advent of technological platforms political actions and politics excluded a
large mass of population. Thus there was little or no participation on the part
of individuals in politics. With the development of telecommunication and
internet people have been included in the political processes, and in the
politics of the country. They are now able to discuss, create activist group,
organize demonstration at a larger scale. Social media has enabled them to
reach to a wide array of audience in a short duration. This allows for
efficient and more spontaneous communication amongst the citizens. Also it
makes the state more accountable and its activities more transparent.

Social media has
proved to be ubiquitous and most efficient mode of dissemination of
information. In the case of Philipine President who was ousted due to mass
protest mainly organized through text messaging in 2001 marks one of the
earliest interjection of social media and political behaviour, thus affecting
the politics. Later in 2004, Spanish Prime Minister Jose Maria Estrada was
forced to quit his office due to mass protest organized swiftly under aegis of
social media and text messaging. These were the times when SNSs were still on
the rise as the now prominent SNSs like facebook and Twitter were started in
2004 & 2006 respectively.

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It was the 2008
US presidential elections that saw massive usage of SNSs in which Barack Obama
was quick to gain an upper hand. It cant be denied that massive popularity of
Obama during the elections on internet helped him win the elections. Political institutes
have been quick to understand the role that social media can play. That is why
in the second decade many nations have reformed their old laws regarding print
media and social media. Later on in Iran in 2009, social media played a pivotal
role in the Presidential elections that saw the return of Mahmoud Ahmadinejad
to office for the second consecutive term. Anonymity of identity on internet
played crucial role in its popularity. Platforms such as twitter and blogs
coupled with their widespread base and ability to remain anonymous allowed them
organize protest and activist groups. Although the protest didn’t bear fruit it
rather led to more stringent laws on social media in Iran. Similarly Belarus email
campaign which was protesting against the second term of President Aleksandr
Lukashenko, when the protest were crushed, he adopted a strict policy towards
social media. Similarly ill-fated was the 2010 Red Shirt Uprising in Thailand. All
these events have demonstrated the far reaching impact of social media on
politics. Social media in all these events has been used to achieve Political
communication. This is achieved as opinions, views, ideas are shared and
propagated around a large audience, thus enables a political issue to reach
many people who might participate in that matter. It increases participation in
either direct or indirect way. Participation is achieved by allowing
individuals to vote which is largely formed on the basis of political culture
which is synthesized using political communication. thus social media creates a
ripple across various factor that govern the political behaviour.